The Infinite Game by Simon Sinek

Simon Sinek may already be a familiar name to you, especially if you've delved into the world of business literature. His highly recommended titles, "Start with Why" and "Leaders Eat Last", have found their way into my list of top 20 books. If you have yet to explore his work, I strongly suggest adding these books to your reading list. Today, however, I want to highlight another one of his works which had a profound impact on my professional journey.

A year ago, my life underwent a significant shift. I was let go from my consulting job, a development that sent me on a journey of introspection. I began searching for my career identity and evaluating the direction my life was heading. A few weeks later, tragedy struck when my brother unexpectedly passed away. This event stirred an even deeper reflection within me. As I embarked on a 10-hour drive to Amarillo, TX, to be with my mother and start the grim task of planning a funeral, I chose to listen to an audiobook to distract myself from the unfolding personal grief and anger.

The audiobook was a work by Simon Sinek. My intention was to use it as a diversion from my personal pain, the distraught family I was heading towards in West Texas, and the loving family I had left behind in San Antonio. However, as the miles unfolded, so did a new understanding. It became a beacon, lighting up a path that led me to a life-changing realization: I needed to start my own firm. This book served as a turning point, helping me see that life wasn't just about me. Despite being in a difficult place, where my focus was predominantly on myself, this book nudged me to see beyond my immediate circumstances.

The book is a treasure trove of valuable advice, but I want to draw your attention to the author's five essential practices:

1. Just Cause: This involves building a robust and inspirational purpose that propels you towards a better future.
2. Trusting Teams: The importance of fostering a culture of trust and respect among your team members cannot be overstated.
3. Worthy Rivals: Instead of seeing your competitors as threats, view them as inspirations for continuous improvement.
4. Existential Flexibility: This underscores the need to be willing to make bold changes when the situation calls for it.
5. Courage to Lead: This entails demonstrating the courage to make decisions that are in alignment with your Just Cause and long-term goals.

I strongly recommend this book to anyone who's ready to prioritize longevity, drive innovation, and create value not just for oneself but for family, clients, and employees.

Are you prepared to start your own Infinite Advisory Practice? Don't let hesitation hold you back! Reach out now for expert assistance. I'm here to guide you through the fascinating yet challenging journey of establishing your own practice. Together, we can conquer this journey and help you build a successful and satisfying career.